university — Jon-Stephen Stansel Jon-Stephen Stansel

I first heard about YikYak from the very social media saavy university police department when I was working at the University of Central Arkansas. Since then, it became a part of my daily tasks to check into YikYak for possible threats and other issues that might occur on campus. I cringed every time I opened it, knowing that I was about to read some pretty vile stuff. So when I heard last week that the anonymous location based social network so popular on college campuses was going away for good, I was surprised to find myself a bit sad to see it go. Despite all that was horrible about it, it did have its advantages.

Jon-Stephen StanselMay 1, 2017social media, higher education, hesm, highedweb, yikyak, social media marketing, university, education, college, social media management, twitter, yeti, jodel Comment

Stop Using Acronyms and Jargon and Keep It Simple, Stupid.

Confession: I work closely to help market campus programs, but when asked what the acronyms that make up their names stand for, I couldn’t tell you. In addition, higher ed is filled with terms jargon that baffle me…and I have Master’s in English.

And I am a high ed lifer. I’m committed to the field. I haven’t just drunk the Kool-aid of higher ed, I’ve chugged it. So believe me when I tell you that in higher ed, we have a problem with unnecessary acronyms and jargon. Okay, I don’t want to call anyone out specifically. So here are some examples I’ve made up. But, trust me. They aren’t that far off from ones I’ve actually seen.

social mediaJon-Stephen StanselApril 16, 2017social media, social media strategy, social media marketing, social media management, hesm, higher education, highedweb, casesmc, college, university, education Comment

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