Social Media Strategist
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Blog

Social Media marketing, strategy and professional development blog for Jon-Stephen Stansel, a social media strategist living in Conway, Arkansas.

Posts tagged facebook
What Social Media Managers Need to Know About Parler

You’ve probably seen Facebook posts from your right-wing relatives stating that they are leaving Facebook and going to Parler, the social network that claims to be unbiased and a promoter of free speech but is, in fact, a right-wing echo chamber that grants safe haven to white-supremacists, Qanon conspiracy theorists, and anti-vaccers. It’s been touted as the next big thing by Sean Hannity, Ted Cruz, and of course Phil Robertson of Duck Dynasty, all of whom are some of the apps top users. It’s been referred to by its critics as “Meinspace,” “Fashbook,” and “Twittler.” I describe it as 4chan for boomers--a place rampant with hate speech, conspiracy theories, and alt-right propaganda.

It would be great to be able to just ignore it, but the app shot to the top of Apple’s App Store in the wake of the 2020 election and while social media managers should steer clear of this toxic network, they do need to be familiar with what it is and the basics of the app.

Here’s what you need to know.

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Having a Conversation About Social Media Accessibility

The important task of making your social media accounts accessible for those with disabilities requires mindfulness, thought, and consideration. Sometimes in the rush to post, it can be very easy to forget to add alt-text image description or not caption a video. After all, if you are a team of one like most social media managers in higher education, who is going to hold you accountable? Chances are your supervisors and university administration don’t use screen readers and are unaware of these accessibility issues that you are working to resolve. This is why it is vital to have a conversation with your supervisors and campus stakeholders about the importance of accessibility in social media and the measures you are taking to improve it.

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