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While working as Director of Social Media for Chaotic Good Studios, I worked as social lead for Amazon Prime Video’s LORD OF THE RINGS: RINGS OF POWER from Nov 21-April 22, 2022; building strategy, conducting social listening, and building content for the promotion leading up to the release of the premiere of the series. This included writing social copy, planning social strategy for the release of key promotional materials such as character posters, teaser trailers, and photo shoots as well as writing alt-text and descriptive text for accessibility.
Additionally, I assisted in in building social media strategy and social listening and monitoring, and data reporting surrounding the Super Bowl trailer release for the series.