photography — Jon-Stephen Stansel Jon-Stephen Stansel

Keeping a Social Media Ace Up Your Sleeve

As much as we try to plan ahead, anything can happen in social media and social media managers need to be ready to post at a moment’s notice. This can range from breaking news, a crisis situation, or a trending hashtag you want to make the most of. In these situations, crafting quality images to accompany the post may not always be easy. It takes skill and preparation to be able to act upon the unexpected. Here are few ways you can keep an ace up your sleeve and be ready with social media ready images whenever the need strikes.

social mediaJon-Stephen StanselMay 22, 2017social media management, social media marketing, snapchat marketing, social media strategy, social media manager, social media, marketing, casesmc, hesm, highedweb, photography, productivityComment

Instagram Stories Deserve Their Own Content.

When Instagram released their “Stories” feature there was quite an uproar of thievery followed by a sigh of praise. Yes, Instagram totally ripped off Snapchat, but they also made it their own and made it better.

For social media marketers, it can be frustrating when a new feature like this is released. It’s another thing you have to create content for in order to stay competitive. You can hardly blame social media marketers when they simply choose to import their Snapchat story over to Instagram and have two identical stories in two different social networks. After all, a lot of your Instagram audience doesn’t follow you on Snapchat. Right?

Jon-Stephen StanselApril 23, 2017social media marketing, social media management, social media, hesm, higher education, highedweb, instagram, instagram stories, snapchat, instagram marketing, snapchat marketing, photography, social media strategyComment

Blog