You and your team have been called into a meeting. There’s no agenda. The calendar invite is vague on what the purpose is. But some higher-ups, VPs and the like, are also invited so you figure it’s important. In walks the VP of Making Things Difficult--five minutes late, of course. He sits down at the head of the table and says that they are launching a campaign for some new initiative that you are hearing about for the first time and then says...
“Any ideas on how to promote it? What should we call it? Let’s brainstorm and come up with something.”
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