Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Management" for more insights on growing your brand online!
Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Management" for more insights on growing your brand online!
Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Management" for more insights on growing your brand online!
hi! I'm
hi! I'm
hi! I'm
hi! I'm
jon-stephen
jon-stephen
jon-stephen
jon-stephen
I say things louder for the people in back.
MEMORABLE & CAPTIVATING DIGITAL — EXPERIENCES.
MEMORABLE & CAPTIVATING DIGITAL — EXPERIENCES THAT DELIVER, Partnering WITh visionaries PEOPLe & trailblazers TO innovate.
BASED IN NWA
Who the #@%& is
Jon-Stephen Stansel?
jon-stephen stansel.
Who i am
Jon-Stephen Stansel is an award winning social media professional with over fifteen years of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's INVINCIBLE and HAZBIN HOTEL animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses.
As Director of Social Media for Chaotic Good studios, Jon-Stephen worked on social media strategy and content for AVATAR: THE WAY OF WATER and Amazon Prime Video’s LORD OF THE RINGS: THE RINGS OF POWER among several other major entertainment franchises.
Who i am
Jon-Stephen Stansel is an award winning social media professional with over fifteen years of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's INVINCIBLE and HAZBIN HOTEL animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses.
As Director of Social Media for Chaotic Good studios, Jon-Stephen worked on social media strategy and content for AVATAR: THE WAY OF WATER and Amazon Prime Video’s LORD OF THE RINGS: THE RINGS OF POWER among several other major entertainment franchises.
Who i am
Jon-Stephen Stansel is an award winning social media professional with over fifteen years of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's INVINCIBLE and HAZBIN HOTEL animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses.
As Director of Social Media for Chaotic Good studios, Jon-Stephen worked on social media strategy and content for AVATAR: THE WAY OF WATER and Amazon Prime Video’s LORD OF THE RINGS: THE RINGS OF POWER among several other major entertainment franchises.
If that wasn't enough:
In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, GovSocialMediaCon, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. He holds a Bachelor's degree in Radio and Television Production and a Master's degree in English both from Arkansas State University.
Additionally, he is the author of The 10 Principles of Effective Social Media Marketing coming from Kogan Page Publishing on September 30, 2025.
If that wasn't enough:
In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, GovSocialMediaCon, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. He holds a Bachelor's degree in Radio and Television Production and a Master's degree in English both from Arkansas State University.
Additionally, he is the author of The 10 Principles of Effective Social Media Marketing coming from Kogan Page Publishing on September 30, 2025.
If that wasn't enough:
In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, GovSocialMediaCon, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. He holds a Bachelor's degree in Radio and Television Production and a Master's degree in English both from Arkansas State University.
Additionally, he is the author of The 10 Principles of Effective Social Media Marketing coming from Kogan Page Publishing on September 30, 2025.
FEATURED Work
Latest Work
FEATURED Work
“Never seen an account post so many bangers”—Mr. Beast on the Invincible Twitter account
Our work reflects our dedicate to delivering results.
Social Media Management
Amazon Original: Invincible
Social Media Management
Amazon Original: Invincible
Social Media Management
Amazon Original: Invincible
Social Media Management
Lord Of The Rings: Rings Of Power
Social Media Management
Lord Of The Rings: Rings Of Power
Social Media Management
Lord Of The Rings: Rings Of Power
Social Media Management
Avatar The Way Of Water
Social Media Management
Avatar The Way Of Water
Social Media Management
Avatar The Way Of Water
Social Media Management
Hazbin Hotel
Social Media Management
Hazbin Hotel
Social Media Management
Hazbin Hotel
my
SERVICES
At Saturn 9 Media, we offer a — wide range of social media services custom tailored to the client’s needs and budget.
Social Media management
Content Creation
Community Management
Strategy Building
Social Listening
Social Audit
Social Media management
Content Creation
Community Management
Strategy Building
Social Listening
Social Audit
Social Media management
Content Creation
Community Management
Strategy Building
Social Listening
Social Audit
Social Media management
Content Creation
Community Management
Strategy Building
Social Listening
Social Audit
speaking
Keynote Presentations
Webinars
Podcast appearances
Conference Presentations
speaking
Keynote Presentations
Webinars
Podcast appearances
Conference Presentations
speaking
Keynote Presentations
Webinars
Podcast appearances
Conference Presentations
Training
Social Media Consulting
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Social Media Training for Executives
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Social Media Consulting
Social Media Training for Teams
Social Media Training for Executives
One-on-one Training
Career Coaching
Training
Social Media Consulting
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Social Media Training for Executives
One-on-one Training
Career Coaching
Taking humor seriously—strategic about using humor and trends to connect with fandoms on social media.
{{business name}} is a social media agency fueled by a future and excellence.
say it
say it
say it
louder for
louder for
louder for
the folks in
the folks in
the folks in
the back
the back.
wo—nder.
Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Management" for more insights on growing your brand online!
Recent press
/ mentions
The 10 principles
of effective
social media Marketing
Strategies to guarentee impact
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.
Strategies to guarentee impact
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.
Strategies to guarentee impact
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.
Behind the book
This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.
Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.Whatever it is, the way you tell your story online can make all the difference.
Behind the book
This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.
Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.Whatever it is, the way you tell your story online can make all the difference.
Behind the book
This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.
Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.Whatever it is, the way you tell your story online can make all the difference.
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pre-order now!
click the book to
pre-order now!
click the book to
pre-order now!
Recent Praise for
the 10 principles of effective social
media Marketing
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
This is required reading for every social media manager (yes, even if you’ve been in the game for 15 years like me). Jon-Stephen’s no-nonsense roadmap is bursting with “omg, yes” and “stealing that ASAP” moments. But what hooked me is that he gets the weird, wonderful, and challenging world of social; blending empathy, wit, and real examples into his practical advice. It’s a human-centered guide that works no matter your brand, budget, team size, or whatever wild algorithm change comes next.
Kate Meyers Emery
Senior digital communications manager at Candid
I love Jon-Stephen’s 10 principles, they are absolutely foundational to any social media strategy in any industry. A fantastic read that offers practical insights, inspiration, and real-world examples to elevate any social media practice for novice and seasoned professionals alike.
Jenny Li Fowler
Director of Social Media Strategy, MIT
This is the anti-BS bible for social media managers. Zero jargon. Zero ego. Just 10 rock-solid principles every social team should live by. It’s part strategy playbook, part survival guide. Stansel nails what so many books miss: the human reality behind the posts. Every social pro should read this. Twice.
Matt Navarra
Social Media Consultant / Founder of Geekout
Think The 48 Laws of Power by Robert Greene but for social media. 10 Principles of Effective Social Media Management isn’t just any old guide, it’s the blueprint everyone needs. Direct and honest with no-fluff, this book cuts through the noise to deliver exactly what social media managers and agencies really need to hear. It’s packed with insights that feel like they’ve come from real, in-the-trenches experience and not some distant, theoretical playbook. Better yet, every chapter offers actionable takeaways you can implement straight away, whether you're building a strategy, juggling client expectations, or simply trying to stay sane online. A must-read for anyone who wants to understand what it actually takes to do social media, and to do it well.
Annie-Mai Hodge
Founder of Girl Power Marketing
Forget the buzzwords and frameworks. This is the kind of book you get when someone’s lived the job, not just built a brand around pretending they have.
Samantha Yehle
Director of Social Media at Frida
"Jon-Stephen Stansel is a guiding light in a field where social media professionals are often left to figure things out on their own, juggling leadership expectations, audience demands, and burnout. This is his most comprehensive guide yet, with something for everyone, from junior team members to senior leads, and even execs trying to better support their social teams. No topic is too small; Jon-Stephen covers it all. This book should be required reading for anyone serious about a long-term career in social."
Christopher Cox
Co-Founder and CEO of Nebula Social and Content Creator
This is the book I wish I had when I first stepped into corporate America. Jon-Stephen breaks down the vital role social media pros play, and he offers a clear roadmap for them, plus a solid guide for brands and teams to support them better. Social media could evolve 50 times over, and this book would still be just as relevant. These roles are often thankless and misunderstood, and J.S. brings clarity, empathy, and the wisdom this work deserves.
Brianna Doe
Founder & CEO, Verbatim
Every social media professional has heard some version of, "My niece is 16 and she says we should be posting more 'dank bangers' on SnapTok." In a world where there's no shortage of self-proclaimed experts, folks like JS are a rare encounter. He's proven mastery across platforms and industries and his commitment to educating and uplifting the industry is unmatched. I'm grateful to call JS a friend and can honestly say that this book will be on my desk for the remainder of my career.
Jacob Shipley
Head of Social Media at Benzinga and Founder of the Social Studies Newsletter
“In a world of self-proclaimed social media gurus who oversimplify and overpromise, Jon-Stephen Stansel is an industry vet who gets it. In 10 Principles of Effective Social Media Management, he shows just how vast and crushingly complex the modern field is, proving that great social is worth the investment in budget, time, and talent. As always, Jon-Stephen says it louder for the people in the back—without ever raising his voice.”
Christina Le
Head of Marketing at Plot
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Check out my most recent book release "The 10 Principals Of Effective Social Media Management" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online! | Check out my most recent book release "The 10 Principals Of Effective Social Media Marketing" for more insights on growing your brand online!